Presence of Bali villas as a natural consequence of growth in tourism industry is inevitable. In fact private villas are now bringing significant contribution to local income. Unfortunately the fact that there are villas operating without proper license creates negative image of these new holiday accommodation option.
“People started to generalize that all villas are in the same situation. This image negatively affects villas which continuously follow regal regulations and bringing significant contribution to both government income as well as local community. Therefore the government has to elaborate a policy in enforcing certain standard for Bali villas,” said the Chairman of Bali Villa Association (BVA), Ismoyo S, Soemarlan, interviewed by Bali Post at Canggu Club family gathering on Sunday (January 18th).
Ismoyo believes that it is important for relevant government agencies to elaborate certain standard for Bali villas, making them legible to be marketed for holiday rental accommodation. The standard can include integrated security sistem in coordination with the police and regularly assessed service quality. “This way, only qualified villas which comply the standard can be offered for holiday accommodation. The government can then put aside any possible complains made by holiday makers renting non-accredited villas”, he continued.
With regard to members of BVA, Ismoyo confirmed that 99% of 40 BVA members are licensed whilst the rest are in process. “In addition to tax contribution, BVA is also actively conducting social events, including the most recent activity when BVA provision donation to victims of food in Kuta an Legian, in coordination with the wife of Badung Regent,” Ismoyo said.
Head of Badung Tourism Office, Subawa, reminded BVA members to maintain their consistency in their business conduct, especially related to global economic crisis. “I have to reminded you all to avoid layoffs, as it will bring negative social impact which can negatively affect Bali tourism,” he said. He also asked them to keep the price. “In response to ever increasing competition, we have to improve our service quality and creative innovation instead of reducing price,” he continued.
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